Which slogan did McDonald's use in the 1960s to promote its Golden Arches?

McDonald's used the slogan “Look for the Golden Arches” in the 1960s to direct customers toward its restaurants.

The line connected a simple instruction with the chain's most distinctive visual symbol. By this period, the Golden Arches had moved beyond an architectural feature on individual restaurants and had become a recognizable roadside sign and corporate identity.

The slogan was especially suited to an era of car travel and roadside dining. Drivers could identify the tall yellow arches from a distance, making the symbol useful both as advertising and as a location marker. It helped establish the arches as a shorthand for McDonald's before later campaigns placed greater emphasis on emotional or lifestyle messages.

This slogan should not be confused with “You Deserve a Break Today,” which became one of McDonald's best-known later advertising lines. Nor does it refer to the separate architectural arches used on early restaurant buildings.