Which slogan did McDonald's use in its advertising campaign beginning in 2000?

McDonald's used the slogan “We love to see you smile” in an advertising campaign beginning in 2000.

The line presented the brand through a friendly emotional message rather than focusing only on menu items or price. It appeared during a period when McDonald's advertising emphasized the restaurant experience and the pleasure associated with visiting its restaurants.

The slogan belongs to a long sequence of McDonald's campaigns. Earlier lines included “You Deserve a Break Today,” while later international branding centered on “I'm lovin' it.” These slogans are often mixed together because McDonald's reused familiar themes of happiness, convenience, and an enjoyable break.

“I'm lovin' it” did not replace “We love to see you smile” until the company's major global campaign launched in 2003. The two slogans therefore belong to different stages of McDonald's advertising history.