Which slogan did McDonald’s use in its 2000 advertising campaign featuring the line “We Love to See You Smile”?

“We Love to See You Smile” was the McDonald’s slogan used in its 2000 advertising campaign.

The line emphasized the emotional result of a restaurant visit: seeing customers enjoy themselves. It reflected a period when McDonald’s advertising focused heavily on warmth, family moments, and the friendly atmosphere associated with the brand.

The slogan belongs to the sequence of distinct McDonald’s advertising platforms that preceded “I’m Lovin’ It.” Earlier campaigns included “You Deserve a Break Today,” while “Did Somebody Say McDonald’s?” appeared later. Because the company used different slogans in different markets and formats, lists of McDonald’s taglines can sometimes vary.

This phrase is also easy to confuse with “We Love to See You Smile” being a general corporate statement rather than a campaign line. In McDonald’s advertising history, it is specifically identified with the company’s 2000-era branding.