Which slogan did McDonald’s use in its 1997 advertising campaign?

“Did Somebody Say McDonald’s?” was the slogan McDonald’s used in its 1997 advertising campaign.

The line was designed as a conversational prompt: hearing or thinking about McDonald’s could trigger the desire to visit. Its question format gave the campaign a noticeably different tone from earlier declarative slogans.

McDonald’s advertising history includes several highly recognizable lines, and their dates are easy to mix up. “You Deserve a Break Today” belongs to the early 1970s, while “We Love to See You Smile” was used later. The 1997 campaign is associated with “Did Somebody Say McDonald’s?”

Slogans helped McDonald’s maintain a consistent brand voice while changing the emphasis of its advertising. Across different campaigns, the company repeatedly connected its name with familiarity, convenience, and an immediate eating occasion.