Which slogan did McDonald's use in 1992, beginning with “What You Want Is…”?

McDonald's used the slogan “What You Want Is What You Get” in 1992.

The line connected customer choice with fulfillment. Rather than focusing on a single product, it suggested that McDonald's menu and service could provide what customers were seeking. This approach fit a mature fast-food brand with a broad menu and a large range of customer occasions.

The slogan is sometimes remembered as a generic promise about choice, but the repeated “What You” structure is its defining feature. It also belongs to the early 1990s, between the late-1980s “Good Time, Great Taste” line and the later “Did Somebody Say McDonald's?” campaign.