Which slogan did McDonald's use from 1988 to 1990 before “Food, Folks and Fun”?

“Good Time, Great Taste” was McDonald's slogan from 1988 to 1990, before “Food, Folks and Fun.”

The slogan condensed two promises into four words: visiting McDonald's should be enjoyable, and the food should taste good. Its concise rhythm made it well suited to spoken commercials, printed advertisements, packaging, and in-store materials.

The phrase is often mixed up with “It's a Good Time for the Great Taste,” which was used earlier in the 1980s. Although the two slogans share key words, they are separate entries in McDonald's advertising chronology. “Food, Folks and Fun” followed the 1988–1990 period.

McDonald's relied heavily on slogan continuity to connect separate advertising campaigns. Even when the words changed, recurring visual elements—especially the Golden Arches, familiar restaurant design, and branded packaging—helped customers recognize the company immediately. The slogan therefore worked as one layer of a broader identity system.