Which slogan did McDonald's use before “You Deserve a Break Today,” during the late 1960s?
Answer
McDonald's Is Your Kind of Place
McDonald's used “McDonald's Is Your Kind of Place” as an advertising slogan before “You Deserve a Break Today.”
The slogan presented McDonald's as a familiar, welcoming destination rather than focusing on a particular menu item. It belonged to the chain's expanding national advertising era, when the company was building a consistent identity around its name, restaurants, and Golden Arches.
McDonald's introduced “You Deserve a Break Today” in 1971, making the earlier slogan easy to confuse with later campaigns. Another frequently remembered slogan, “I'm Lovin' It,” arrived decades afterward, in 2003.
The wording is sometimes shortened in recollections, but the recognized slogan is “McDonald's Is Your Kind of Place,” including the possessive form of the company name.