McDonald's used the slogan “We Love to See You Smile” around 2000.
The line focused on the visible emotional result of a restaurant visit. It presented McDonald's as a place associated with happiness and customer satisfaction, continuing the company's long-running use of warm, family-friendly language in its branding.
This slogan is easy to place next to, but not merge with, “I'm Lovin' It.” The earlier line was used around 2000, while “I'm Lovin' It” became McDonald's global campaign in 2003. The two slogans share an upbeat tone, but they are separate entries in the company's advertising history.