Which slogan did McDonald’s introduce in 1990 after “Good Time, Great Taste”?

McDonald’s introduced the slogan “Food, Folks and Fun” in 1990 after “Good Time, Great Taste.”

The phrase presented McDonald’s as more than a place to buy food. “Food” addressed the menu, “Folks” emphasized friendliness and family, and “Fun” connected the restaurants with an informal, cheerful experience. It fit the company’s family-oriented advertising during that period.

McDonald’s has used many slogans in different countries and years, so advertising-history questions can easily become confused. “You Deserve a Break Today” belongs to an earlier and especially famous campaign, while “I’m Lovin’ It” became the company’s major global platform in the 2000s.

Slogan timelines also vary because some campaigns overlapped by market. The 1990 phrase is most securely associated with the U.S. advertising period following “Good Time, Great Taste.”