Which slogan did McDonald’s introduce in 1967 to describe the restaurant as a place suited to its customers?

McDonald’s introduced the slogan “McDonald’s is your kind of place” in 1967.

The line presented the chain as welcoming and broadly appealing, emphasizing the customer’s relationship with the restaurant rather than focusing on a single menu item. It belonged to the period when McDonald’s advertising increasingly built a consistent national personality around the brand.

McDonald’s later became especially associated with “You deserve a break today,” which launched in 1971, and “I’m lovin’ it,” introduced internationally in 2003. Those later campaigns are frequently remembered more readily, making the 1967 slogan easy to overlook.

The wording is also sometimes shortened in casual references, but the documented slogan is “McDonald’s is your kind of place.” Its phrasing helped position the growing restaurant chain as familiar and inclusive.