Which slogan appeared in McDonald’s major advertising campaign launched in 1971?

“You Deserve a Break Today” appeared in McDonald’s major advertising campaign launched in 1971.

The slogan framed a McDonald’s visit as a deserved pause from daily responsibilities. Its wording connected the restaurant with convenience, relaxation, and a small personal reward. The campaign became one of the best-known advertising themes in McDonald’s history.

The phrase followed earlier McDonald’s slogans, including “McDonald’s is Your Kind of Place,” which was used during the 1960s. Later campaigns adopted different tones, including the globally recognized “I’m Lovin’ It,” introduced decades afterward.

Advertising slogans can be difficult to date because companies often reused them across several years and markets. The 1971 date identifies the campaign’s launch period, not the only year in which the phrase appeared in McDonald’s advertising.