Which slogan appeared in McDonald's advertising from 1967 and emphasized the Golden Arches?

The McDonald's slogan introduced in 1967 was “Look for the Golden Arches.”

The line connected the company's advertising directly to its increasingly recognizable architectural and graphic symbol. Customers were encouraged to identify McDonald's restaurants by looking for the bright arches, which functioned as a directional sign as well as a logo.

This slogan is distinct from later lines such as “You Deserve a Break Today” and “I'm Lovin' It.” McDonald's advertising changed repeatedly as the company expanded, but the Golden Arches remained a central visual shorthand for the brand.

The phrase also reflects an important stage in postwar roadside branding. Restaurants needed to be visible to motorists, and the arches helped make McDonald's locations recognizable from a distance. The slogan translated that visual feature into a simple instruction for customers.