Which slogan appeared in McDonald’s 1997 advertising campaign?

“Did somebody say McDonald’s?” appeared in McDonald’s 1997 advertising campaign.

The slogan used a conversational question to turn an everyday mention of the restaurant into a cue for the brand. It followed earlier McDonald’s campaigns that relied on memorable sung lines and direct appeals to customers, while retaining the company’s emphasis on familiarity and broad appeal.

McDonald’s has used many slogans in different countries and periods, so dates are important when identifying one. “You deserve a break today” belongs to an earlier campaign, while “I’m lovin’ it” became the company’s major global campaign in 2003.

The 1997 slogan is therefore best treated as a dated campaign line rather than a permanent corporate motto. Advertising slogans can also vary by market, but this phrase is listed among the notable English-language slogans in McDonald’s advertising history.