Justin Timberlake was featured on the original English-language recording associated with McDonald’s “I’m Lovin’ It” campaign.
McDonald’s launched the campaign in 2003 with a musical identity built around the phrase “I’m Lovin’ It.” Timberlake was featured on the song and appeared in promotional material connected with the campaign. The association helped McDonald’s combine a global advertising message with contemporary pop music.
The slogan itself was created for McDonald’s branding, while the recording was a separate musical component of the campaign. This distinction matters because the phrase is often discussed as though it were simply the title of a conventional pop single.
The campaign became one of McDonald’s most recognizable modern branding efforts. Its short phrase, repeated vocal hook, and international rollout helped make the slogan memorable well beyond individual advertisements.