Which singer performed the original vocal version used in McDonald's “I'm Lovin' It” campaign?

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Justin Timberlake performed the original vocal version used in McDonald's “I'm Lovin' It” campaign.

McDonald's launched the campaign internationally in 2003, using the phrase as a global brand platform. Timberlake's vocal performance helped connect the advertising with contemporary pop culture and gave the campaign a recognizable musical identity.

The campaign is sometimes confused with the song's songwriting and production credits. Timberlake performed the vocal, while the broader project involved other music-industry figures, including Pharrell Williams and the Neptunes.

“I’m Lovin’ It” became one of McDonald's most enduring modern brand lines. Unlike a one-season promotion, it was used across countries and advertising formats for many years.

Source: Wikipedia · fact-checked Oct. 2026

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