Which singer appeared in an early music video for McDonald’s “I’m Lovin’ It” campaign?

Justin Timberlake appeared in an early music video for McDonald’s “I’m Lovin’ It” campaign.

The campaign launched globally in 2003 and used music as a major part of its identity. Timberlake appeared in a promotional video for the song associated with the campaign, helping connect McDonald’s advertising with contemporary pop culture and a recognizable recording artist.

Timberlake’s involvement does not mean he created the entire campaign or that the campaign was simply a conventional pop single. McDonald’s commissioned and adapted campaign material for advertising, while the phrase and musical hook became the long-term branding elements.

The campaign is also associated with the “ba da ba ba ba” jingle and with creative work developed in Germany. Those details are often blended together, but they describe different parts of the same global rollout: the slogan, the musical signature, the advertising concept, and the performer used in an early video.