Which sauce brand did Levi Roots successfully pitch to investors on Dragon's Den in 2007?

Levi Roots successfully pitched Reggae Reggae Sauce to investors on Dragon's Den in 2007.

Roots, whose real name is Keith Valentine Graham, appeared on the programme with his Caribbean-style jerk barbecue sauce. The pitch helped transform a product associated with his music and food-stall background into a nationally distributed brand.

The sauce was subsequently marketed under the Reggae Reggae brand, with its identity closely linked to Roots's reggae career and Caribbean culinary influences. His Dragon's Den appearance is one of the programme's most widely remembered success stories because the brand became much larger after the televised pitch.

People sometimes remember the product simply as “Levi Roots sauce,” but Reggae Reggae Sauce is the specific product name associated with the original pitch. The investment story is also often discussed alongside the brand's later expansion into other food products.