Which sauce brand did Levi Roots pitch on the British television series Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the British television series Dragon's Den.

Roots appeared on the programme in 2007, presenting a Jamaican-style sauce that he had developed from a family recipe. The pitch became one of the show's most memorable success stories because the product subsequently moved into major retail distribution.

The sauce's branding combined Caribbean food traditions with reggae imagery and music. That identity helped distinguish it from established hot-sauce brands and became an important part of the business's consumer appeal.

Reggae Reggae Sauce is often remembered simply as “Levi's sauce,” but that is not its canonical product name. It was later sold under the broader Levi Roots brand, which expanded into additional food products and restaurant ventures.