Which sauce brand did Levi Roots pitch on BBC's Dragons' Den in 2007?

Levi Roots pitched Reggae Reggae Sauce on BBC's Dragons' Den in 2007.

Roots, whose real name is Keith Valentine Graham, appeared on the programme with his Caribbean-style barbecue sauce. The pitch helped turn his festival and market-stall product into a widely distributed food brand.

He secured investment from Peter Jones and Richard Farleigh in exchange for a stake in the business. The sauce later became the flagship product of the Reggae Reggae brand, which expanded into other Caribbean-inspired foods.

The product is often remembered simply as “Levi Roots sauce,” but Reggae Reggae Sauce is the specific brand name associated with his Dragons' Den pitch. The BBC appearance was a turning point in Roots's commercial career.