Which retail company did Dragon's Den investor Peter Jones establish in 1998?

Dragon's Den investor Peter Jones established Phones International Group in 1998.

Phones International Group was a telecommunications business associated with the rapid expansion of mobile-phone retail and distribution. Jones had already developed interests in technology and communications, and the company became one of the most important milestones in his business career.

The late 1990s were a major period for the mobile-phone industry in Britain. Handsets and contracts were becoming increasingly common, while specialist retailers and distributors helped connect consumers with the growing network of operators and manufacturers.

Phones International Group is often confused with Carphone Warehouse or Phones 4u because all three names are linked to British mobile-phone retail. They were separate businesses. The exact company associated with Jones's 1998 venture is Phones International Group, not either of those better-known competitors.