Which reality series made the phrase “You’re fired!” famous through host Donald Trump?

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The Apprentice made the phrase “You’re fired!” famous through host Donald Trump.

The US reality competition premiered on NBC in 2004. Contestants were divided into teams and competed in business tasks involving sales, marketing, negotiation, and project management. At the end of each losing team’s boardroom session, Trump dismissed a contestant with the phrase “You’re fired!”

The format combined workplace competition with elimination-style reality television. Its success led to celebrity editions and international adaptations, including The Celebrity Apprentice.

The Celebrity Apprentice is a related spin-off rather than the original program. Shark Tank and The Profit also feature entrepreneurs, but neither is identified with Trump’s boardroom catchphrase or the original Apprentice format.

Source: Wikipedia · fact-checked Sept. 2026

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