What is the name of the pawn shop featured in the History reality series 'Pawn Stars'?

The pawn shop featured in the History reality series Pawn Stars is the Gold & Silver Pawn Shop.

The family-owned business is located on Las Vegas Boulevard in Las Vegas, Nevada. The series follows the Harrison family and their employees as they assess, negotiate over, and sometimes purchase unusual objects brought into the shop.

Gold & Silver Pawn Shop existed before the television series, but Pawn Stars made the store internationally recognizable after premiering in 2009. The program combines appraisal stories with the relationships and disagreements among the shop’s staff.

A frequent mix-up is American Jewelry and Loan, the Detroit business featured in Hardcore Pawn. That is a different store and a different reality series. Pawn Stars is specifically associated with Gold & Silver Pawn Shop in Las Vegas.