Trunki was created by entrepreneur Rob Law before he appeared on Dragon's Den.
Trunki is a ride-on children's suitcase designed to make travel easier and more engaging for young passengers. Rob Law developed the product after identifying a need for luggage that children could sit on and move themselves while travelling.
Law pitched Trunki on Dragon's Den in 2006. The televised negotiation became one of the programme's most remembered product pitches, although the details of the on-screen offer and the later business story are often mixed together in summaries.
Trunki is a product brand, not the name of Law's company or the generic name for every children's suitcase. Moonpig, Reggae Reggae Sauce, and Red Letter Days are separate brands associated with other entrepreneurs and business stories.