Which product received a £50,000 investment from Peter Jones and Richard Farleigh on Dragons' Den?

Reggae Reggae Sauce received a £50,000 investment from Peter Jones and Richard Farleigh on Dragons' Den.

Levi Roots presented the sauce on the BBC programme and sought funding to expand production and distribution. The agreed investment was £50,000 in exchange for a share of the business, with Peter Jones and Richard Farleigh involved in the deal.

The pitch became one of the programme’s best-known food-business success stories because the sauce developed from an entrepreneurial product into a widely recognised retail brand. Its Caribbean-inspired identity and Roots’s musical persona made the presentation especially memorable.

The investment figure is often confused with later sales, valuations or marketing claims about the brand. The £50,000 refers specifically to the televised Dragons' Den deal, not the total money eventually generated by the product.