Which product made Levi Roots famous after appearing on the British television show Dragon's Den?

Reggae Reggae Sauce made Levi Roots famous after appearing on the British television show Dragon's Den.

Roots pitched his Caribbean-inspired sauce on the programme in 2007. The product was based on a family recipe and was presented as a versatile sauce for cooking and serving. His performance attracted attention because it combined a clear food product with a strong personal story and distinctive brand identity.

The appearance helped turn the sauce into a major commercial brand. Peter Jones and Richard Farleigh agreed to invest in the business on the broadcast, although televised deals can still require further due diligence and negotiation afterward. The brand later expanded beyond its original sauce into other food products.

Levi Roots is the stage name of Keith Valentine Graham, a Jamaican-British musician and entrepreneur. The sauce is sometimes described generically as jerk sauce, but its specific commercial name is Reggae Reggae Sauce.