On BBC's Dragon's Den, what sauce did Levi Roots pitch to the investors?

On BBC's Dragon's Den, Levi Roots pitched Reggae Reggae Sauce to the investors.

Roots presented the sauce during the show's third series in 2007. The product grew from the recipe he had used at his Caribbean food stall and festival appearances. Peter Jones and Richard Farleigh agreed to invest £50,000 for a 40% stake in the business.

The deal helped turn the sauce from a small food venture into a nationally recognised brand. It was later sold in supermarkets and expanded into a wider range of Caribbean-inspired products, including marinades and ready meals.

A common mix-up is to call the product simply “Levi Roots sauce.” Reggae Reggae Sauce is the brand name associated with the Dragon's Den pitch, while Levi Roots is the stage name of Keith Valentine Graham.