Steven Bartlett is the founder of the social-media marketing agency Flight Story.
Bartlett co-founded Social Chain, a social-media marketing agency, with Dominic McGregor in 2014. After leaving Social Chain, Bartlett founded Flight Story, a company working in marketing, communications and media. His business background is strongly associated with online communities, digital brands and creator-led media.
He joined Dragon's Den in 2022, bringing a younger technology and social-media perspective to the panel. His appointment followed a career built largely outside traditional retail and manufacturing.
Flight Story is distinct from The Diary Of A CEO, Bartlett's podcast and media brand. Both are connected to his public profile, but the agency is the answer to the business-founder question.