Which product made entrepreneur Levi Roots famous on the British programme Dragons' Den?

Reggae Reggae Sauce made entrepreneur Levi Roots famous on the British programme Dragons' Den.

Levi Roots, the stage name of Keith Valentine Graham, pitched his jerk barbecue sauce during the fourth series of Dragons' Den in 2007. The sauce was based on a family recipe and was presented as a Caribbean-style product with a distinctive reggae-inspired brand identity.

The pitch attracted investment from Peter Jones and Richard Farleigh. The business later expanded into a wider range of Caribbean food products, including marinades, cooking sauces, ready meals and drinks. The televised pitch helped turn Roots from a musician and festival-food seller into a nationally recognised food entrepreneur.

People sometimes remember the deal simply as “Levi Roots” because the brand and its founder became closely linked. However, the product name sought by the question is Reggae Reggae Sauce. It is not the name of a generic jerk seasoning or one of the later products sold under the brand.