Which product made entrepreneur Levi Roots famous after appearing on Dragon's Den?

Reggae Reggae Sauce made entrepreneur Levi Roots famous after appearing on Dragon's Den.

Levi Roots, the stage name of Keith Valentine Graham, presented his Caribbean-style sauce on the programme in 2007. The product was marketed as Reggae Reggae Sauce and became the foundation of a wider food brand. Its distinctive name and Roots's musical persona helped make the pitch especially memorable.

The appearance led to investment from Peter Jones and Richard Farleigh. Roots's story is often cited as one of the show's most successful early examples of a television pitch developing into a substantial consumer brand.

The product is sometimes described generically as jerk sauce, but that is not its canonical brand name. Reggae Reggae Sauce is a specific bottled sauce, while jerk refers more broadly to a Jamaican style of seasoning and cooking.