Shaun Pulfrey appeared on Dragons' Den with the Tangle Teezer detangling hairbrush.
Pulfrey developed the product after working as a hairdresser and identifying a problem with removing tangles without causing excessive pulling or breakage. The brush uses differently shaped and arranged teeth to help separate hair.
The Tangle Teezer became a notable example of a product whose commercial performance extended beyond its television pitch. Its recognisable design and specialist purpose helped it build a large consumer market in haircare.
People sometimes confuse the inventor with the brand itself. Tangle Teezer is the product and company name, while Shaun Pulfrey is the entrepreneur associated with its invention and early development. The pitch is also distinct from Levi Roots's food presentation, another frequently cited Dragons' Den success story.