Which product did Levi Roots pitch on the British TV show Dragons' Den?

Levi Roots pitched Reggae Reggae Sauce on the British TV show Dragons' Den.

Roots, whose real name is Keith Valentine, presented his Caribbean-style sauce to the Dragons in 2007. The pitch connected a personal food recipe and musical identity with a plan to turn the product into a widely distributed brand.

The appearance became one of the programme's most memorable success stories. Roots secured investment and subsequently developed the Reggae Reggae brand across sauces, marinades and related food products. The deal is often cited as an example of how a televised pitch can increase both capital and public awareness.

The name can be confused with the entrepreneur's stage identity or with the wider brand that followed. Reggae Reggae Sauce is the product pitched in the den; Levi Roots is the performer and entrepreneur who presented it.