Which product did Levi Roots pitch on Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on Dragon's Den.

The sauce is a Jamaican-style jerk barbecue sauce associated with a recipe developed from Caribbean cooking traditions. Roots initially sold it at Notting Hill Carnival, where the product gained attention among festival customers before reaching the television programme.

His Dragon's Den pitch became a landmark example of food branding on British television. The product's name, music-linked packaging and Roots's own performance background made the presentation particularly memorable to viewers.

After the pitch, the sauce expanded from a small-scale carnival product into a commercial range sold through major retailers. The brand later became known as Levi Roots, and the business expanded into other sauces, seasonings and food products.