Which product did Levi Roots pitch on Dragon's Den before securing investment in 2007?

Levi Roots pitched Reggae Reggae Sauce on Dragon's Den before securing investment in 2007.

Reggae Reggae Sauce is a Caribbean-style jerk barbecue sauce associated with musician and entrepreneur Levi Roots. The product grew from Roots's experience preparing and selling Caribbean food, including at the Notting Hill Carnival in London.

Roots presented the sauce as both a food product and a brand with cultural identity. The pitch led Peter Jones and Richard Farleigh to invest £50,000 for a 20% stake, giving the business capital and commercial support for expansion.

The product name is sometimes shortened informally to “Reggae sauce,” but the branded name used in the Dragon's Den story is Reggae Reggae Sauce. The deal also helped turn Roots into one of the programme's most recognisable entrepreneurs. Later products associated with the brand included marinades and cooking sauces, but the original pitch centred on the flagship sauce.