Which product did inventor Shaun Pulfrey pitch on the British programme Dragon's Den?

The story behind the answer

Tangle Teezer was the product inventor Shaun Pulfrey pitched on the British programme Dragon's Den.

Pulfrey presented his detangling hairbrush design on the programme in 2007. The brush used a distinctive arrangement of flexible teeth intended to reduce pulling and breakage while working through tangled hair.

The pitch did not produce a Dragon investment, but the product later became a significant commercial success. Tangle Teezer was developed into an international brand with several brush designs for different hair types and uses.

This story is a useful reminder that a televised rejection does not determine a product’s eventual market performance. The company’s later growth came through product development, branding and retail distribution rather than a deal made in the Den.

Source: Wikipedia · fact-checked Oct. 2026

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