Rob Law pitched the ride-on children's suitcase Trunki on BBC's Dragons' Den.
Trunki was designed as a child-sized ride-on suitcase, allowing young travellers to sit on it and pull or push it while moving through airports and other travel settings. The product was developed by British designer and entrepreneur Rob Law.
Law appeared on Dragons' Den seeking investment, but the Dragons did not make an offer. Despite that televised rejection, Trunki went on to become a successful product and won recognition for its combination of luggage and ride-on toy features.
The programme appearance is often remembered because a refusal on Dragons' Den does not necessarily determine a product's later commercial performance. Trunki is also distinct from Tangle Teezer, another well-known product associated with the show; Tangle Teezer is a hairbrush, whereas Trunki is children's luggage.