Rob Law pitched the Trunki suitcase on the British series Dragons' Den.
Trunki is a ride-on children's suitcase designed to make travel more engaging for young passengers. Law developed the product and founded the company that commercialised it. Its distinctive shape and ability to be ridden helped it stand out from conventional children's luggage.
Law's Dragons' Den appearance is often remembered because the pitch did not result in an investment deal, yet the product went on to become commercially successful. This makes the story a useful reminder that rejection in the Den is not a definitive prediction of a product's future.
Trunki is sometimes described simply as a ride-on toy, but its defining category is children's luggage. It is also distinct from travel products such as scooters and child car seats, which may appear in similar retail settings.