Rob Law pitched the children's ride-on suitcase Trunki on BBC's Dragon's Den.
Law designed Trunki as luggage that children could sit on and pull along, giving young travellers a more engaging way to carry their belongings. He presented the product on the programme in 2006, but the Dragons did not make an investment offer. The televised rejection became part of the product's later publicity rather than the end of its commercial story.
Trunki subsequently became a major success through retail sales and international distribution. Its unusual shape and child-focused design made it easy to recognise, while the brand expanded beyond the original suitcase into travel accessories.
A common mix-up is to identify a Dragon as the inventor because the show is associated with investment decisions. In this case, the inventor and entrepreneur was Rob Law, and the product was Trunki. The pitch is remembered precisely because success followed without a deal in the Den.