Which product brand did Levi Roots pitch on the UK programme Dragons' Den in 2007?

Levi Roots pitched Reggae Reggae Sauce on the UK programme Dragons' Den in 2007.

Levi Roots is the stage name of Jamaican-British musician and entrepreneur Keith Valentine Graham. He presented his Caribbean-style sauce to the Dragons and secured investment from Peter Jones and Richard Farleigh. The televised pitch became one of the programme's most memorable success stories.

The sauce was subsequently commercialised under the Reggae Reggae brand, which expanded beyond the original product into a wider range of Caribbean food products. The pitch helped connect Roots's musical persona, Jamaican heritage and food business into a highly recognisable consumer brand.

The product is often incorrectly called Blue Dragon because that is another brand sold in the UK. Blue Dragon was not the product Roots pitched; the specific answer is Reggae Reggae Sauce.