Which product brand became famous after Levi Roots pitched it on Britain's Dragons' Den?

Reggae Reggae Sauce became famous after Levi Roots pitched it on Britain's Dragons' Den.

Levi Roots, the stage name of Keith Valentine Graham, presented his Caribbean-style sauce on the programme in 2007. The pitch helped bring the product to a national audience and supported its expansion into mainstream retail.

The sauce was developed from a family recipe and became the signature product of the Reggae Reggae brand. Roots' performance also made him one of the programme's most recognisable entrepreneurs, combining a food-business pitch with his identity as a reggae musician.

The product is sometimes called simply “Reggae Sauce,” but its established brand name is Reggae Reggae Sauce. It is not the name of Roots' company or a generic description of every sauce he has sold.