Madonna collaborated with H&M on a fashion collection released in 2007.
The collaboration was part of H&M’s strategy of working with major cultural figures as well as established fashion designers. Madonna’s collection, known as M by Madonna, included clothing and accessories and was promoted internationally through H&M’s retail network.
The partnership is sometimes confused with H&M’s separate celebrity collaborations. Kylie Minogue worked with H&M on a beachwear collection in 2007, but that was a different project. Madonna’s collaboration was associated with a broader fashion line and the name M by Madonna.
The collection illustrates how H&M used limited or special releases to generate attention beyond its regular seasonal assortment. It also predates several of the company’s later celebrity partnerships, which involved musicians, actors and sports figures.