Travis Scott became the first celebrity featured in McDonald’s modern Famous Orders campaign in 2020.
The collaboration launched in September 2020 and connected the rapper’s preferred McDonald’s order with a limited promotional meal. The campaign used the celebrity’s name, image, and personal order to refresh McDonald’s cultural branding and generate attention across advertising, social media, and merchandise.
The promotion marked a major return to celebrity-led menu partnerships for McDonald’s in the United States. Later collaborations included J Balvin, BTS, Saweetie, and other entertainers in different markets and campaign formats.
The campaign is sometimes described simply as the Travis Scott Meal, but the broader branding program is known as Famous Orders. That distinction matters because the later celebrity promotions belonged to the same wider strategy.