Which original Dragons' Den investor was associated with the Yo! Sushi restaurant chain?
Answer
Simon Woodroffe
Answer
Simon Woodroffe
Simon Woodroffe was associated with the Yo! Sushi restaurant chain and was an original Dragons' Den investor.
Woodroffe created Yo! Sushi, a restaurant concept that became known for serving dishes on a conveyor belt. The model gave customers a quick, visually distinctive way to select food, while the brand used a strong Japanese-inspired identity and modern presentation.
He joined the first UK panel of Dragons' Den when the BBC launched the programme in 2005. His other business interests included fashion retail and hospitality, giving him experience relevant to many consumer pitches.
Yo! Sushi is not the same business as YOTEL, although both brands are connected with Woodroffe and share the “Yo!” naming style. That overlap is a common source of confusion. Woodroffe later left the regular Dragons' Den panel, but his restaurant chain remains the clearest business association connected with his original appearance.
Source: Wikipedia · fact-checked Oct. 2026