Peter Jones was associated with the electronics company Phones International Group and was an original Dragons' Den investor.
Phones International Group was founded by Peter Jones in 1998. The company operated in the mobile-phone and communications sector, reflecting Jones's long-standing interest in technology and consumer electronics.
Jones joined the original British Dragons' Den panel in 2005 and became one of its most recognisable investors. His television profile was built alongside a broader portfolio of investments in technology, retail, media and leisure businesses.
Phones International Group should not be confused with Phones 4u, a separate UK mobile-phone retailer. The two names are related to the mobile sector but are not the same company, which is why the full company name matters in this question.