Peter Jones is the original Dragon's Den investor who remains the show's longest-serving regular Dragon.
Jones joined the British programme when it began in 2005 and became its only investor from the original regular panel to remain continuously associated with the main series across its later cast changes. His background includes interests in technology, media, retail and telecommunications.
On the programme, Jones is known for examining valuation, ownership percentages and the practical scalability of a business. He has invested in products and services ranging from consumer goods to technology ventures.
Viewers sometimes confuse longest-serving with the Dragon who has appeared in the greatest number of individual episodes. The key distinction is Jones's continuous status as a regular investor from the original panel.