Peter Jones is the original Dragon's Den investor who remained on the British panel after the other original Dragons departed.
Jones has been part of the programme since its first British series in 2005. His businesses and investments span consumer brands, technology, retail and leisure, giving him a broad profile within the panel.
The original British lineup included Peter Jones, Duncan Bannatyne, Rachel Elnaugh, Simon Woodroffe and Doug Richard. Other investors joined later, while members of that first group eventually left the programme. This makes “original investor” different from “longest-serving Dragon” when a question concerns the initial panel.
The programme's panel has changed frequently, so viewers sometimes confuse Jones with later permanent or returning Dragons. The identifying fact is continuity from the British premiere through subsequent panel changes.