Which original Dragon's Den investor founded the company Yo!?

Simon Woodroffe founded the company Yo! and became one of the original investors on Britain's Dragon's Den.

Woodroffe created the Yo! brand, best known through Yo! Sushi, a restaurant concept that used conveyor belts to serve dishes. The brand name later expanded into other ventures, including hotels and related businesses. His career made him a distinctive investor on the programme because his background combined hospitality, branding and entrepreneurship.

He is sometimes confused with other early dragons because the original panel included several high-profile British business figures. Peter Jones, Theo Paphitis and Duncan Bannatyne each had different commercial backgrounds, while Woodroffe was particularly associated with the Yo! identity and its unconventional approach to restaurant design.

The apostrophe and punctuation in the brand can also cause confusion: the company is generally styled as Yo!, while the restaurant chain is commonly called Yo! Sushi. The relevant founder is Simon Woodroffe, not the other original panel members.