Which original Dragon's Den investor co-founded the retailer Red Letter Days?

The story behind the answer

Rachel Elnaugh co-founded the retailer Red Letter Days and was an original investor on Dragon's Den.

Red Letter Days sold experience gifts, such as activities and special outings, rather than conventional physical presents. Elnaugh co-founded the company with her husband, Neil Elnaugh, and built her public profile through the business before joining the BBC programme's original Dragon panel.

She appeared in the first two series of the British show. This makes her part of the programme's original investor line-up, even though later viewers may know the series mainly through Dragons who joined afterward.

Red Letter Days later became associated with financial difficulties and a sale of the business. That later history is separate from the clear identification of Elnaugh as its co-founder. It also explains why the company is frequently mentioned in discussions of both her entrepreneurial career and the early history of Dragon's Den.

Source: Wikipedia · fact-checked Oct. 2026

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