Which original dragon on the British programme Dragons' Den founded the YO! brand?

Simon Woodroffe founded the YO! brand and was one of the original dragons on the British programme Dragons' Den.

Woodroffe is best known for founding YO! Sushi, a restaurant business that used a conveyor belt to deliver dishes to customers. The concept helped make sushi more accessible to a wider British audience and became the foundation of the broader YO! brand. His career combined hospitality, design and distinctive customer experiences.

He joined the original Dragons' Den panel with Peter Jones, Duncan Bannatyne, Rachel Elnaugh and Doug Richard. Woodroffe's experience made him particularly associated with branding and innovation in the hospitality sector, rather than with the technology or financial-investment backgrounds of some fellow dragons.

The answer is sometimes confused with Peter Jones because both were original investors. However, Jones did not found the YO! brand. Simon Woodroffe is the entrepreneur specifically linked to YO! Sushi and its later brand family.