The online greeting-card company founded by Dragon's Den investor Nick Jenkins was Moonpig.
Moonpig is a British online retailer known for personalised greeting cards and gifts. Nick Jenkins founded the company in 2000 after identifying an opportunity to make customised cards easy to order over the internet. Customers can add names, messages and photographs before sending cards for delivery.
Jenkins later became an investor on Dragon's Den, bringing experience from building a large e-commerce business. Moonpig is sometimes confused with traditional stationery brands such as Hallmark or Papyrus, but its identity is strongly associated with internet-based personalisation. The company expanded beyond cards into gifts and flowers, and its name became familiar in British online retail.