The Air Jordan 1 was designed by Peter Moore and introduced the Wings logo when it launched in 1985.
Nike created the shoe for Michael Jordan after signing him in 1984. Peter Moore designed the original high-top silhouette, while the shoe’s bold color blocking helped establish a visual identity unlike the mostly white basketball footwear common at the time. The Wings logo appeared on the collar as a symbol associated with the Jordan line.
The Air Jordan 1 became central to sneaker culture because it connected professional basketball, athlete marketing, fashion, and collectability. Its first retail price was $65, and Nike released multiple high-top, low-top, and mid-top versions over time.
The model is often confused with the Air Jordan 3 because the later shoe introduced the Jumpman logo and was designed by Tinker Hatfield. The Air Jordan 1 used the Wings branding, while the Jumpman became the dominant Jordan Brand symbol afterward.